7 Commandments of Scripts

A sales script is a short, rehearsed speech that informs someone about your industry, your company, your product or you. Scripts are useful in client meetings and other situations as well – in a coffee shop, at a party.

You probably already have scripts: those things you say over and over about yourself or your company or your job. They grew organically from having to present yourself or from being asked the same question over […]

Tim Hurson has done it again. He turned the world of creativity on its head. Now he’s done the same for selling. This is one book you’ll never be closing.
   --Steve Shapiro, Business Innovation Consultant, and author of Best Practices Are Stupid