Is Your Sales Process Linear, and Where Does Client Research Fit?

You should be able to describe your sales process in linear fashion. But that doesn’t mean you necessarily do it that way. […]

We live in the age of ‘Personal Branding’ where (everything) is about selling, whether it’s a new idea, product, service, or our talents. We’re selling all the time whether or not our official job title has ‘sales’ in it. Never Be Closing is the master class we all need to excel in this most fundamental, yet truly powerful skill.
   --Rosemarie Lanard, Vice President, Employee Engagement, McGraw Hill Financial