Debrief Your Process

The US Army trains its best fighting brigades by pitting them in war games against an elite unit called OPFOR. The brigades-in-training get every advantage: better intelligence, better technology, more manpower. Yet, OPFOR almost always wins. Why? Because OPFOR systematically employs a powerful learning tool: the After Action Review — or AAR.

It’s the same with sales. The best way to get better at your craft is to conduct consistent and thorough debriefs of your […]

You won’t read this book swinging in a hammock; you’ll read it sitting at your desk with pen and paper in hand. This book is a resource that will help you work through and chart a clear path to success, not just dream about it. If you are seriously intent on helping your clients see bigger and better possibilities, this book will help you get there.
   --Ian Percy, author of The Profitable Power of Purpose and Going Deep