Debrief Your Process

The US Army trains its best fighting brigades by pitting them in war games against an elite unit called OPFOR. The brigades-in-training get every advantage: better intelligence, better technology, more manpower. Yet, OPFOR almost always wins. Why? Because OPFOR systematically employs a powerful learning tool: the After Action Review — or AAR.

It’s the same with sales. The best way to get better at your craft is to conduct consistent and thorough debriefs of your […]

I just finished reading Never Be Closing and it’s the most I’ve marked up or dog-eared a book in the last 20 years. There was so much good stuff in it that on my way to this year’s Dreamforce I did something I have never done – I read it a second time!
   --Craig Elias, creator of Trigger Event Selling